Press Trip in Piedmont

We are delighted to showcase a recent successful project, orchestrating captivating series of press trips for groups of Ukrainian influencers to the production sight of the brand Fiorelli in Piedmont, Italy. 

The tailored program immersed the guests in the rich winemaking culture of Piedmont, offering a blend of educational insights, culinary delights, and unforgettable experiences.

Invited by Fiorelli, the guests were treated to an immersive program that extended beyond the conventional media event. The activities crafted introduced the guests to the brand story and the intricate tapestry of the wine culture of the region.

The guests had the opportunity to witness the winemaking process firsthand, gaining insights into the intricate stages of production. The tour of cellars and bottling lines provided a comprehensive understanding of the craftsmanship behind each bottle.

The project seamlessly blended business with cultural exploration. The groups enjoyed an enriching truffle hunting experience, explored charming towns such as Alba, La Morra, Nizza Monferrato and indulged in delectable cuisine. Visit to Barolo Castle and wine museum provided a cultural touch, while picturesque horse ride tours among Moscato Hills and vineyards offered breathtaking views.

The project was designed and implemented in collaboration with Ukrainian event agency Special Event and it successfully showcased the best of Piedmont’s winemaking heritage, creating an unforgettable experience for Ukrainian influencers. Through carefully crafted activities, we fostered a deeper connection between the guests and the brand and the region’s unique charm, leaving a lasting impression.